The HAY ‘How Are Ya’ Campaign Mares Maiden Hurdle is back at Fairyhouse Racecourse this Thursday, the 14th of January, an event that has become synonymous with promoting mental health awareness in the equine world. This race not only showcases talented young horses but also serves as a key moment to launch Equestrian Mental Health Week kicking off next Monday January 20th HAY Monday, the third Monday in January, highlighting the vital conversation that needs to be maintained and amplified around mental well-being in the equine industry and in Horse Racing.

Two years ago, Fairyhouse made history by hosting the first-ever sponsored HAY Campaign race. Since then, it has been a cornerstone day for discussions about the unique pressures faced by those in racing and the wider equine community. We’ve done live interviews with jockeys, trainers, and other professionals at Fairyhouse—and spoke with media platforms like Racing TV—have shed light on these challenges, including long hours, financial strains, and the relentless demands of performance.

While racing has made strides in addressing mental health, it remains a field with much to tackle. The industry experiences higher-than-average rates of suicide, underscoring the urgency for ongoing support. Racing may lead other equestrian disciplines in its proactive efforts, but that leadership comes with a responsibility to keep pushing forward, ensuring every individual knows they are not alone. We need the collective courage to think bigger, be bolder and be brave in how we approach both mental health and suicide prevention.

The HAY Campaign is at the heart of these efforts, working to create an environment where talking about mental health is seen as a strength, not a vulnerability. Races like the HAY ‘How Are Ya” Campaign Mares Maiden Hurdle serve as reminders of the work already achieved and the road still ahead. This campaign has gained momentum thanks to contributions from industry icons and the unwavering support of those at Fairyhouse, particularly Peter Roe and his team. Their commitment has allowed mental health to take centre stage on a platform as influential as horse racing.

As Equestrian Mental Health Week begins next week, it offers a chance for all involved in the equine world to reflect, connect, and act. This is not just about acknowledging challenges but ensuring that meaningful steps are taken to provide practical help and long-term change.

My thoughts… “As I was thinking about this writing this piece after chatting with Peter Roe. I felt both pride and pressure. Pride in having the support of people like Peter and his team and Racecourses like Fairyhouse. It is surreal in so many ways and we are incredibly thankful to them. Also feeling Pride in how far we have come and what we have done.

Pressure because there is so much more to do and for some, the HAY Campaign isn’t or doesn’t work for them. The Black Dog consumes them and we need to find a way to breakthrough, to be there for them and break that darkness.

This year is about consistency across the year for the HAY Campaign. How do we keep the discussion and momentum going all year round? How do we have more impact? How do we build more support. The HAY Campaign is a beautiful thing. A way to help, support and reach out to fellow equestrians… but we have more work to do“.

As we approach Equestrian Mental Health Week, this is the time to step up. Support the HAY Campaign by checking in on friends, colleagues, and loved ones—ask HAY “How are ya?” and take the time to listen. Become an advocate for better mental health resources across all disciplines and at every level. In the context of horse racing, this means actively championing change and ensuring that the people who make this sport what it is—jockeys, stable staff, trainers, and more—know there is support when it’s needed most.

Let’s make this Thursday more than just a race day. Let’s make it a statement: mental health matters, and together, we can create an industry where well-being is a priority, not an afterthought.

Until Next Time,
Shane